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Welcome to the official press hub for LML Clothing by Halfwait.
Explore the story behind our global streetwear movement, download press-ready assets, and access updates as we expand across fashion and music culture.
From Mosh Pits to Minimalist Streetwear
LML Clothing by Halfwait wasn’t born in a boardroom or during a seasonal trend cycle, it was born in the pit.
In the early 2010s, Halfwait was just three musicians grinding out rehearsals in suburban garages in Western Sydney.
Fueled by ambition and the adrenaline of live shows, they carved out a cult following across Australia’s underground rock scene
Frontman Jonathan Barca, armed with little more than raw vocals and a relentless DIY spirit, built the band from the ground up, booking their own tours, printing their own merch, and selling records out of backpacks at gigs.
What started as a sound became a lifestyle.
Years later, as Halfwait toured, recorded, and connected with fans across continents, Barca began to envision a new kind of creative platform, one where the same defiance, independence, and timeless rebellion of alternative music could exist in a visual, wearable form.
That vision became LML Clothing.
The Meaning Behind “Live My Life”
The name LML comes from Halfwait’s breakout single “Live My Life”, released in 2021. But the phrase is more than a song title, it’s a manifesto.
It stands for doing things your way, especially when the odds are stacked against you.
It’s about staying true when others sell out. It’s about building something real.
LML Clothing exists at the crossroads of music culture, global streetwear, and independent design.
It’s a wholesale-first label with a foundation in authentic storytelling, ethical textile sourcing, and a direct pipeline from the studio to the street.
Designed for the Global Underground
While other fashion brands chase seasonal gimmicks, LML builds slow, strong, and steady.
Each drop reflects a minimalist design philosophy, clean silhouettes, premium fabrication, and subtle details meant to be lived in, not just worn.
It’s built for buyers who care about substance over spectacle.
For stores that want meaning on the rack.
For wearers who value quality over clout.
And because LML was born from music, the connection runs deeper than moodboards.
Many of the visuals, soundscapes, and narratives that define our collections are tied directly to the music we create through LML Records, a companion imprint dedicated to cross-genre collaboration, from drum and bass to dirty electro house, and everything in between.
A Brand Built from the Ground Up
LML Clothing by Halfwait has forged its own path, completely independently through a combination of music credibility, direct-to-retail wholesale outreach, and a deep network in the global textiles industry.
• All garments are sourced through trusted international manufacturing partners with a shared commitment to sustainable practices.
• Every product is priced for volume-based wholesale distribution, yet designed with premium finishes and lasting wearability.
• We already serve retail partners across Australia, the U.S., and Europe, offering a no-fluff, ready-to-sell streetwear line with fast turnaround and a compelling brand story baked in.
The Music Connection
“LML was never meant to be just a brand.
It’s an outlet.
It’s a voice.
It’s the same energy we had on stage, just translated through fabric instead of amps.”
— Jonathan Barca, Founder
As LML expands globally, the ties to Halfwait remain central, not as nostalgia, but as creative fuel.
Our releases are synced with original music drops, short-form video campaigns, and the launch of LML Records: Live My Life Vol. 1 & 2—two compilation albums bringing together DJs, producers, and underground artists from across the spectrum.
Each item of clothing is part of a wider movement.
Each sample drop tells a bigger story.
Press & Media Kit Access
We welcome editorial features, interviews, and wholesale partnerships.
Explore the links below to access downloadable brand assets, press releases, founder bios, and media-ready content.
Notable Mentions (Legacy Press & Current)
More coverage coming soon as we continue expanding into Europe and North America.
For Press, PR, and Retail Inquiries
To request interviews, samples, or exclusive look books:
• Contact: Jonathan Barca, Founder
• Email: jonathan@lmlclothingbyhalfwait.store
• Form:
• Response Time: Within 24–48 hours
"I did what I had to,
to make it,
Maybe my past was just too much".
My Past - Halfwait
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