Low-Impact Textiles

Streetwear’s global growth raises urgent questions about environmental impact. 

For wholesale buyers, sourcing from brands that prioritise eco-conscious fabrics is increasingly non-negotiable. 

LML Clothing by Halfwait is answering this call by integrating low-impact textiles into its wholesale supply chain, proving that sustainability and scale can work in harmony.

Origin Story & Ethos

Jonathan Barca launched LML Clothing in 2022, carrying the raw energy of Halfwait into the world of streetwear. 

From the start, sustainability was part of the blueprint. 

By 2025, with LML Records creating a rhythm of quarterly music releases, the brand doubled down on aligning culture and responsibility. 

This meant not just reducing harm but actively seeking better materials to carry its message forward.

Thematic Core

Eco fabrics like organic cotton, recycled polyester, and innovative textile blends are redefining the wholesale landscape. LML Clothing incorporates these low-impact materials into core pieces such as hoodies, tees, and sweatshirts, ensuring that large-volume orders meet both consumer expectations and ecological responsibility. 

For buyers, this integration guarantees stock that is competitive in both design and sustainability.

Value Proposition / Cultural Impact

Consumers increasingly make purchasing decisions based on fabric choices. 

Retailers who partner with LML gain garments that appeal to a demographic seeking conscious consumption without sacrificing style. 

This positions buyers as leaders in sustainable fashion, while aligning them with a brand that views eco fabrics as essential, not optional.

Founder Quote

“Sustainability has to be built into the very fabric of streetwear. 

For us, using eco textiles isn’t an experiment, it’s the foundation of what wholesale needs to look like going forward.” — Jonathan Barca, Founder, LML Clothing by Halfwait

Community + Engagement

LML’s fan community and retail partners amplify the eco-textile message through press coverage, cultural storytelling, and collaborations. 

This shared narrative ensures that the fabrics behind each garment become part of the cultural conversation, giving buyers added depth when communicating to consumers.

Closing

By prioritizing low-impact textiles, LML Clothing by Halfwait provides wholesale partners with garments that embody responsibility without compromising on design. 

For retailers, this means stocking streetwear that resonates with the next generation of conscious consumers while meeting the practical demands of global distribution.

About Section

LML Clothing by Halfwait is a minimalist streetwear brand founded in 2022 by musician Jonathan Barca. Inspired by the ethos of Halfwait and the single Live My Life (2021), the brand fuses fashion, music, and cultural storytelling. 

In 2025, LML Records was launched to align quarterly music compilations with streetwear collections, reinforcing its narrative-driven approach. 

Focused on sustainable textiles, ethical sourcing, and international wholesale partnerships, LML Clothing distributes retail-ready hoodies, sweatshirts, and tees to multi-brand retailers across the U.S. and Europe.

Learn moreBehind the brand