Justin Tapley
Jul 26, 2025
Live My Life, Wear My Vision: LML Clothing by Halfwait Blends DIY Music Culture with Streetwear Minimalism
From packed venues to minimalist silhouettes, LML Clothing by Halfwait is rewriting the rules of independent fashion by doing what it’s always done best, staying true to the culture.
Born out of the high-energy, do-it-yourself ethos of rock band Halfwait, LML Clothing is more than a streetwear label, it’s a wearable expression of purpose, integrity, and sound.
Founded by frontman Jonathan Barca, the brand draws directly from the band’s lyrical manifesto — “Live My Life” — a phrase that’s now stitched into garments and philosophies alike.
The journey began in rehearsal rooms and late-night venues, not trend decks or retail projections.
That grassroots authenticity is now finding its way into curated collections that resonate with retailers and fans around the world.
“We never sat around a table deciding how to be fashionable,” says Barca.
“We just lived with intent, whether through music or what we wear.
LML Clothing was the natural evolution of that.”
A Brand Built From Sound
The band Halfwait, known for its emotionally driven alternative rock, gained underground traction in the early 2010s and eventually broke through with their 2021 single “Live My Life.”
What started as a track title became a mantra, and eventually the name of a fashion label rooted in the same DIY ethos that powered the band’s growth.
The music lives on through LML Records, a companion imprint that supports underground artists, producers, and DJs while feeding the sonic DNA of the brand.
LML’s content and campaigns are soundtracked by original music, turning streetwear drops into fully immersive audiovisual narratives.
Minimalism with Meaning
LML Clothing’s design philosophy revolves around stripped-back silhouettes, premium sustainable textiles, and subtle detailing.
Each hoodie, jacket, or shirt is designed with intent, no excess, no compromise.
The garments carry weight not only in feel, but in meaning.
The brand has built strong relationships with global textile producers, emphasising ethical sourcing and slower fashion principles.
“We want our pieces to last longer than the hype cycle,” says Barca. “It’s not about trends, it’s about resonance.”
Retail-Ready and Built for Storytelling
LML Clothing by Halfwait is distributed B2B, focusing on partnerships with multi-brand retail stores, department stores, and concept boutiques across the U.S., Europe, and Australia.
Each garment comes with custom labelling, artist-backed visuals, and story-rich packaging that speaks to curators and cultural buyers, not just stockists.
Recent capsule collections have sold directly into selected wholesale accounts via physical line sheets and sample programs.
The brand offers tailored onboarding and curated storytelling assets that align with independent retailers’ needs for more than just product, they need narrative.
Music, Movement, and the Road Ahead
With the recent release of Live My Life Vol. 1, a genre-blending compilation of original Drum and Bass and Electro House tracks, LML Records is further weaving sound into the brand’s fabric.
The tracks are already being integrated into marketing content, live shows, and short-form digital media campaigns.
LML Clothing is scaling independently, staying rooted in its mission: to build a fashion brand without selling out its soul. It’s a label for those who don’t just wear clothing, they wear purpose.
“Live My Life isn’t just something we say,” says Barca.
“It’s something we build, through music, through clothing, through every decision we make.”
Press & Wholesale Inquiries
For line sheets, samples, or editorial features, contact: