Justin Tapley
Sep 1, 2025
And It Sounds Like Music
Streetwear has never been static.
It evolves through the voices, sounds, and stories of the communities that shape it.
Today, collaboration defines its future, not only between fashion labels but across industries.
LML Clothing by Halfwait embodies this movement by uniting fashion and music under one cultural vision.
With apparel and records fuelling each other, the brand offers a glimpse of where streetwear is headed: collaborative, cross-disciplinary, and alive with sound.
Origin Story & Ethos
The roots of LML Clothing are deeply tied to music.
Founded in 2022 by Jonathan Barca, frontman of the alternative rock band Halfwait, the brand was born from the ethos that music saved him and fashion gave him purpose.
This foundation has shaped every collection, every campaign, and every collaboration.
The launch of LML Records in 2025 expanded that mission further, releasing music that complements the clothing and builds a lifestyle.
The brand’s ethos is simple yet powerful: authenticity, responsibility, and collaboration drive culture forward.
Thematic Core
Collaboration is not an accessory to LML Clothing, it is its core.
By pairing apparel with records, the brand creates seasonal campaigns that merge sound with style.
Instead of partnering with external industries as a marketing gesture, LML integrates fashion and music from within, ensuring that both mediums carry the same cultural DNA.
This approach positions LML as part of a new wave of streetwear brands that blur boundaries, offering retailers and customers experiences that go beyond garments.
Value Proposition / Cultural Impact
For retailers, collaboration translates into cultural relevance.
Consumers today gravitate toward brands that feel part of something bigger than commerce.
LML Clothing offers products that are supported by music, storytelling, and sustainability, ensuring that each garment is more than apparel, it is a cultural entry point.
By stocking LML, retailers participate in this collaborative model, offering customers a brand that represents both the sound and look of modern streetwear culture.
Founder Quote
“Streetwear’s future lies in collaboration.
For us, that means merging fashion with music because they’ve always belonged together.
When you listen to our records and wear our clothing, you’re experiencing two sides of the same culture,” says Jonathan Barca, founder of LML Clothing by Halfwait.
Community + Engagement
Community is the natural outcome of collaboration.
Fans who followed Halfwait now connect with LML through both fashion and playlists.
Customers who discover the clothing are introduced to the music, and vice versa. Retail partners who join LML gain access to this multi-layered engagement, offering their audiences more than clothing racks or playlists alone.
With every release, LML builds a culture where collaboration is not only a practice but a lived experience, deepening loyalty and broadening reach.
Closing
The future of streetwear is defined by collaboration, and LML Clothing by Halfwait shows how that future can sound as well as look.
By merging music, fashion, and responsibility into one cultural movement, the brand creates experiences that resonate across industries.
For retailers, this means stocking more than clothing, it means joining a collaborative future that connects sound, style, and sustainability.
Streetwear has always spoken in the language of culture. Today, with LML, it also sings.
About LML Clothing by Halfwait
LML Clothing by Halfwait is a minimalist streetwear label founded in 2022 by musician Jonathan Barca, frontman of the rock band Halfwait.
Rooted in a philosophy of authenticity, sustainability, and cultural storytelling, the brand bridges music and fashion through clean, narrative-driven designs.
In 2025, the launch of LML Records further expanded this mission, releasing compilation albums across 150 platforms and integrating music into the brand’s cultural identity.
With wholesale distribution across the U.S. and Europe, LML Clothing delivers retail-ready apparel that carries the spirit of music, responsibility, and community.
Learn moreBehind the brand