Justin Tapley
Oct 15, 2025
Wholesale’s Most Reliable Garment
In every market, from New York to Tokyo, one garment consistently dominates wholesale streetwear, the hoodie.
Its universal appeal has made it the backbone of countless collections, but not all hoodies carry the same weight.
LML Clothing by Halfwait has built its wholesale model around the hoodie as a cultural and commercial anchor, delivering retail-ready versions that embody both style and storytelling.
Origin Story & Ethos
The hoodie has always been central to LML Clothing’s identity.
Founded in 2022, the brand chose to lead with minimalist, music-infused hoodies that reflected Halfwait’s raw energy and Jonathan Barca’s focus on authenticity.
By 2025, with LML Records amplifying the crossover between music and fashion, the hoodie became not just a garment but a symbol of cultural continuity.
For LML, the hoodie is where design, music, and wholesale scalability meet.
Thematic Core
Wholesale thrives on reliability.
The hoodie is versatile enough for diverse demographics while maintaining strong profit margins.
LML Clothing has elevated the hoodie through sustainable textiles, precise fits, and minimalist branding, ensuring retailers can offer a staple that resonates globally.
Beyond function, the hoodie serves as a storytelling tool, tying into music drops and cultural narratives that extend its value beyond the shop floor.
Value Proposition / Cultural Impact
For retailers, stocking LML hoodies means more than meeting demand, it means tapping into a cultural movement.
The hoodie connects fans of music, fashion, and culture across borders.
LML’s press room and music tie-ins give the hoodie cultural context, making it a product with built-in visibility that strengthens retail sales.
Founder Quote
“The hoodie is our canvas. It’s a garment that belongs to everyone, everywhere, and it carries our story better than anything else.
For wholesale, it’s not just reliable, it’s essential.” — Jonathan Barca, Founder, LML Clothing by Halfwait
Community + Engagement
The hoodie has become the centre piece of LML’s fan engagement.
From press photography to BTS shoots, hoodies are consistently featured, building recognition that carries over into retail partnerships.
With LML Records’ compilations adding a soundtrack to each drop, the hoodie becomes more than fabric, it becomes culture.
Closing
LML Clothing by Halfwait has redefined the hoodie as a wholesale cornerstone.
By pairing minimalist design with cultural storytelling, the brand provides retailers with stock that is both commercially reliable and culturally rich.
In the wholesale world, the hoodie isn’t just a garment, it’s a global uniform, and LML ensures it stays relevant.
About Section
LML Clothing by Halfwait is a minimalist streetwear brand founded in 2022 by musician Jonathan Barca.
Inspired by the ethos of Halfwait and the single Live My Life (2021), the brand fuses fashion, music, and cultural storytelling.
In 2025, LML Records was launched to align quarterly music compilations with streetwear collections, reinforcing its narrative-driven approach.
Focused on sustainable textiles, ethical sourcing, and international wholesale partnerships, LML Clothing distributes retail-ready hoodies, sweatshirts, and tees to multi-brand retailers across the U.S. and Europe.
Learn moreBehind the brand