Sound Woven Into Fabric

For most fashion brands, music is a mood board reference. 

For LML Clothing by Halfwait, it’s the foundation. 

As the fashion label continues to disrupt the wholesale streetwear space, it’s also quietly shaping a new frontier, one where original music isn’t just background noise, but part of the product itself.

From studio sessions to textile selections, LML is fusing underground sound with minimalist design to create something rare, fashion drops that double as musical experiences. 

With curated collaborations, exclusive track releases, and physical garments embedded with sonic identity, the brand is building collections that you can wear, and hear.

“We’re not creating merch. We’re creating culture,” says founder Jonathan Barca, who also fronts the alternative rock band Halfwait. 

“The music isn’t an afterthought. 

It’s part of the garment’s DNA.”

This isn’t a gimmick. 

It’s a natural extension of Barca’s world, a creative overlap between his life in music and his growing influence in fashion. 

Each capsule release from LML Clothing is tightly linked to the emotional energy of the music coming out of LML Records, the brand’s independent sound platform.

The debut compilation, Live My Life Vol. 1, dropped across Spotify and Apple Music earlier this year, featuring original tracks from a lineup of underground producers and electronic artists. 

These weren’t just background beats, they were soundtracks to the brand’s visual identity, directly influencing collection photography, design cues, and even campaign styling.

With each limited capsule, LML offers:

• QR-encoded packaging linking directly to exclusive tracks

• Artist spotlights and cross-promotion through fashion drops

• Custom visualisers and behind-the-scenes studio imagery embedded in product storytelling

“Music tells the truth in a way fashion can’t always explain,” says Barca. 

“So we combine the two. 

That’s what LML is all about.”

Unlike traditional fashion collabs with mainstream artists, LML focuses on underground talent, DJs, producers, and beat makers who align emotionally with the brand’s message of resilience, independence, and raw expression. 

This gives the brand a cultural edge that feels closer to a movement than a marketing campaign.

For retailers, this presents a completely new value proposition. 

Stocking LML means stocking a multi-sensory product line that blends minimal streetwear with emotional depth. Buyers aren’t just getting hoodies and tees, they’re getting product with built-in content, story, and auditory resonance.

“When a customer buys our hoodie, they’re getting access to a whole creative world,” Barca explains. 

“It’s an invitation, not just a transaction.”

The brand’s current wholesale rollout has already drawn interest from record stores, fashion boutiques, and hybrid concept retailers looking to bridge fashion and music under one roof. 

Some locations plan to host mini pop-ups where customers can scan QR codes off garments and experience the accompanying sound in-store.

Looking ahead, LML Clothing is expanding the “Wearable Music” initiative with a new wave of artists from Berlin, London, and Melbourne. 

Each will co-create both sound and style with the brand, from beat production to design feedback, ensuring a drop that feels fully collaborative and emotionally unified.

“We’re building a catalogue of culture,” says Barca. 

“Years from now, we’ll have entire fashion collections archived alongside original music. 

That’s history you can wear.”

With each drop, LML reinforces the same message, this isn’t fashion for fashion’s sake. 

It’s not about hype or headlines. 

It’s about creating something timeless, intentional, and emotionally grounded, across mediums.

And in a landscape where fashion often feels disconnected from purpose, LML Clothing by Halfwait is tuning the industry back into meaning, one drop at a time.

About LML Clothing by Halfwait

Founded by musician and creative director Jonathan Barca, LML Clothing by Halfwait is a purpose-driven streetwear label blending minimalist design with original music culture. Through its fashion releases, LML partners with underground artists via its own label, LML Records, creating immersive, sound-backed collections distributed globally to wholesale retailers and direct-to-consumer.

Learn moreLML Records