Our Mission: Empowering Urban Culture with Sustainable Fashion
LML Clothing by Halfwait is more than a streetwear brand, it’s a movement to redefine fashion with sustainability, individuality, and cultural connection.
Launched in 2022, we blend urban aesthetics with eco-friendly practices to deliver premium streetwear, including hoodies, tees, and luxury footwear, at affordable prices.
Our mission is to inspire a global community to Live My Life through bold designs and positive impact.
From Rock Band to Streetwear Icon
Our story began in the music industry with Halfwait, a three-piece rock band driven by creativity and passion.
In early 2022, lead vocalist and guitarist Jonathan Barca transitioned this energy into fashion, founding LML Clothing by Halfwait.
The name LML, meaning Live My Life, embodies our ethos of confidence and self-expression.
This shift from music to streetwear allowed us to create a brand that resonates with urban culture and modern fashion enthusiasts.
Journey into Wholesale Fashion
LML Clothing by Halfwait quickly expanded into the wholesale fashion sector, partnering with retail stores and department stores worldwide.
Our commitment to quality and affordability has made our streetwear accessible to diverse markets, delivering bold urban fashion to over 100 countries.
Robust International Supply Chain
We’ve built a comprehensive international supply chain network for sourcing, developing, manufacturing, warehousing, and logistics.
By collaborating with certified textile professionals, we ensure efficient production and delivery of our streetwear collections, including hoodies, sweatshirts, tees, footwear, and hats, to meet global demand.
Advanced B2B Platform and Partnerships
Our direct online B2B platform streamlines the ordering process for retailers, integrated with leading payment gateways for seamless transactions.
We’ve also partnered with top wholesale marketplaces like Faire Wholesale, Brandboom, and SeeBiz, expanding our reach and making premium streetwear accessible to buyers worldwide.
Sustainability at Our Core
Sustainability drives everything we do.
We use eco-friendly materials like organic cotton and recycled fabrics, adhering to ethical production standards to minimise our environmental impact.
Working with certified textile experts, we ensure our manufacturing processes support a cleaner, sustainable future.
By choosing LML Clothing, you’re investing in high-quality streetwear that prioritises the planet.
Entertainment Roots, Fashion Impact
Our music industry background as Halfwait gives us a unique edge.
We understand the value of building key relationships and creating a positive community impact.
By combining entertainment-inspired creativity with fashion expertise, we spread our Live My Life philosophy through bold designs and collaborations with artists and influencers, fuelling the growth of the streetwear fashion culture.
Join the LML Movement
Embrace individuality, sustainability, and urban style with LML Clothing by Halfwait.
Shop our collections, connect with our global community, and be part of the future of streetwear.
