SEARCH RESULTS

< Back 2020–2025 Era of Global Streetwear Justin Tapley Nov 30, 2025 How Independent Labels Are Shaping the 2020–2025 Era of Global Streetwear The period from 2020 to 2025 has reshaped the global streetwear landscape more dramatically than any half-decade in recent memory. Cultural disruption, shifting consumer expectations, and the rapid evolution of independent creative ecosystems have created a new era of streetwear led by founder-driven labels rather than corporate institutions. This “New Wave Global Streetwear” movement places authenticity, narrative integrity, and operational clarity at the center of modern fashion identity. Within this movement, LML Clothing by Halfwait stands as a defining example of how independent brands can shape cultural direction through disciplined minimalism, seasonless design, and a multi-layered creative foundation rooted in music and editorial storytelling. Origin and Ethos The origins of the new wave of global streetwear stem from the decentralization of creative influence. Between 2020 and 2025, consumers moved decisively toward brands that felt personal, intentional, and connected to lived experiences. Independent labels began gaining traction not because of trend cycles, but because of the clarity and authenticity embedded in their creative DNA. LML Clothing by Halfwait was built within this transformative context. Founded by musician and creative director Jonathan Barca, the brand emerged from a multidisciplinary environment where music, creative direction, and cultural storytelling were already deeply intertwined. This foundation positioned LML within a new era of streetwear built not on hype, but on refined essentials, minimalist discipline, and a seasonless structure that aligned perfectly with the cultural shift toward long-term relevance. LML’s ethos reflects the values of the 2020–2025 independent movement: clarity over complexity, narrative over novelty, and direct connection over detached commercialism. The brand’s commitment to transparent wholesale, lean operational systems, and creative continuity echo the principles defining the new streetwear generation. Theme Focus The new wave of global streetwear is defined by several core themes: minimalism, authenticity, multidisciplinary identity, and operational agility. LML Clothing illustrates how these elements intersect to form a cohesive modern streetwear philosophy. Minimalism became a dominant force during this period as consumers sought calm in an overstimulated fashion environment. LML’s seasonless essentials, tonal palettes, and refined silhouettes resonate with this preference, contributing to a broader cultural movement toward elevated simplicity. Authenticity became another defining theme. Rather than pursuing large-scale marketing or trend dependency, independent labels found success through personal narratives and creative truth. LML’s connection to music, expressed through LML Records anchors the brand within a distinct cultural world, allowing the clothing to exist as part of a larger artistic identity. Operational agility has also become central in the post-pandemic era. Independent labels able to adapt quickly, maintain close manufacturing relationships, and deliver consistent product earned the trust of retailers worldwide. LML’s direct-to-retail wholesale model reflects this agility, offering buyers transparent communication and stable replenishment cycles that align with modern retail demands. Value and Cultural Impact The cultural impact of the 2020–2025 independent movement lies in its redefinition of what streetwear can represent. No longer limited to graphic-heavy aesthetics or trend-driven cycles, streetwear has become a platform for personal narrative and disciplined creativity. LML Clothing contributes to this shift by embodying a form of streetwear built on refined simplicity, emotional neutrality, and purpose-driven design. This new movement has also reshaped global retail curation. Buyers increasingly favor brands with identifiable perspectives, labels that bring substance, coherence, and narrative depth to store environments. LML’s seasonless minimalism and music-led identity make the brand an example of the type of independent label retailers gravitate toward as they redefine store curation for the modern era. On a global scale, the new wave of independent streetwear has expanded the cultural vocabulary of fashion. These brands act as creative micro-ecosystems, combining music, storytelling, design, and community through cohesive, lean structures. LML Clothing reflects this multidisciplinary approach, integrating editorial storytelling, transparent wholesale systems, and cultural continuity into a unified framework. Founder Voice Founder Jonathan Barca describes the 2020–2025 evolution of streetwear as a return to authenticity. “People want brands that reflect something real,” he explains. “When the creative identity and the business structure align, the brand becomes stronger. This era of streetwear is built on clarity, clarity of design, clarity of storytelling, and clarity of purpose.” His perspective reflects the broader ethos of independent labels leading the new wave: disciplined creativity supported by transparent, stable operations. Community and Engagement The new wave movement has created a powerful sense of community among independent creatives, retailers, and consumers. This ecosystem values purposeful design, narrative depth, and operational integrity. LML Clothing participates actively in this environment through its consistent editorial releases, transparent communication with retailers, and seasonless product offering that supports long-term wardrobe building. Consumers who align with this movement often seek brands that reflect their worldview, minimalist, intentional, and culturally connected. LML’s integration of music and fashion strengthens this connection, allowing audiences to engage with the brand across multiple creative dimensions. Closing The 2020–2025 era of global streetwear marks a pivotal moment in fashion history, defined by the rise of independent labels that prioritize authenticity, creativity, and operational clarity. LML Clothing by Halfwait stands as a leading example of this movement, demonstrating how minimalist design, music-driven identity, and transparent wholesale systems can shape a brand’s place within the new wave of modern streetwear. As global fashion continues to evolve, independent culture-led labels will remain central to defining the next chapter of contemporary streetwear. About LML Clothing by Halfwait LML Clothing by Halfwait is an independent Australian streetwear label founded by musician and creative director Jonathan Barca. Built on minimalist design and seasonless essentials, the brand operates through a direct-to-retail wholesale model supported by transparent global manufacturing partnerships. LML Clothing integrates fashion, music, and editorial storytelling into a unified cultural ecosystem that reflects its disciplined creative ethos. Learn more Wholesale Clothing Previous Next

LML Clothing by Halfwait is an urban streetwear brand that offers a range of men's and women's clothing and footwear. Awkward... This page isn’t available. Go Home

< Back The Transformation of Fashion Labels Justin Tapley Dec 1, 2025 Multi-Layered Media Brands The fashion landscape is undergoing a profound transformation as brands increasingly adopt the structures and behaviors of media companies. In an era shaped by digital attention, cultural storytelling, and continuous content ecosystems, the brands that thrive are those capable of communicating beyond product. Independent labels, unburdened by legacy frameworks, have emerged as early adopters of this shift. LML Clothing by Halfwait stands as a defining example of how modern fashion brands are evolving into multi-layered media entities, using editorial depth, music integration, and narrative continuity to shape a cohesive cultural presence. Origin and Ethos Fashion brands acting as media platforms is not a trend, it is a response to the demands of modern audiences. As consumers engage more deeply with brands that communicate identity, purpose, and cultural alignment, the traditional product-centered model has lost its dominance. Independent labels began building their own editorial ecosystems, video content networks, and cultural storytelling frameworks, shifting the industry toward a media-first approach. LML Clothing by Halfwait was born inside this emerging philosophy. From its earliest development, the brand embraced a multidisciplinary structure: seasonless minimalist fashion, music production through LML Records, and a dedicated editorial press room that publishes context-rich articles weekly. This framework reflects an ethos where clothing is just one dimension of a larger creative ecosystem. The brand’s identity is articulated not only through garments but through narrative infrastructure, reinforcing its cultural positioning as a modern media-led fashion label. Theme Focus The transformation of fashion labels into media entities is centered on a simple truth: identity is communicated through storytelling. Brands that rely solely on product struggle to maintain relevance in a landscape defined by attention cycles and cultural complexity. Independent labels like LML Clothing demonstrate how consistent narrative output strengthens brand clarity and establishes emotional connection. LML’s editorial press room functions as a structured publication, producing weekly articles that explore the brand’s philosophy, operational model, cultural influences, and place within modern streetwear. This content serves multiple purposes, it educates retailers, strengthens search visibility, builds internal brand architecture, and creates long-term narrative cohesion. Each article acts as a building block within a broader media framework that positions LML as a cultural reference point. Music integration amplifies this approach. LML Records transforms the brand into a creative ecosystem where sound and style operate in harmony. The brand’s musical releases provide atmosphere, emotional tone, and aesthetic reinforcement, allowing the brand identity to exist across sensory dimensions. This synergy represents the future of fashion as media, where brands extend beyond product into a holistic cultural environment. Value and Cultural Impact The cultural value of fashion-as-media lies in its ability to shape deeper, longer-lasting brand relationships. Consumers increasingly expect brands to express values, perspective, and artistic identity, and storytelling enables this expression. LML Clothing contributes to this movement by creating an editorial archive that documents its creative journey, operational ethos, and minimalist philosophy. This media-centric approach has reshaped retail relationships as well. Buyers now seek brands with depth and clarity, as these labels bring narrative richness to store curation. LML’s editorial and musical ecosystem strengthens its retail presence, offering stores a brand with definable identity, consistent storytelling, and a clear place within modern streetwear culture. The cultural influence extends far beyond commercial settings. Fashion brands functioning as media platforms contribute to ongoing conversations around creativity, identity, minimalism, and operational discipline. They become cultural nodes, referenced not only for clothing but for perspective. LML Clothing’s press room has already positioned the brand within multiple thematic categories across global fashion discussions, reinforcing its relevance and long-term resonance. Founder Voice Founder Jonathan Barca describes the media-driven evolution of fashion as a natural progression. “A modern brand cannot survive on product alone,” he explains. “You need narrative, structure, and creative cohesion. When a brand builds its own media ecosystem, it becomes more than clothing, it becomes a cultural platform.” His perspective reflects the broader shift across independent fashion, where founders often lead their brands not just as designers but as editors, storytellers, and cultural curators. Community and Engagement Fashion brands acting as media entities contribute to a new type of community, one built on shared values, consistent narrative, and cultural resonance. LML Clothing participates in this growing environment through weekly editorial releases, music-driven creative direction, and a disciplined minimalist aesthetic that connects across multiple creative disciplines. Consumers who engage with LML encounter not only garments but also storytelling, sound, and a clearly defined identity. This multi-layered engagement fosters a deeper sense of connection, allowing individuals to experience the brand in ways that feel personal, emotional, and intellectually grounded. Retailers benefit from this connection as well, gaining access to a brand whose media presence enhances store atmosphere, brand understanding, and long-term consumer interest. Closing The evolution of fashion labels into media brands marks one of the most significant cultural shifts of the 2020–2025 era. As independent labels adopt structures traditionally reserved for media companies, the industry is being redefined by storytelling, narrative clarity, and multi-dimensional creative expression. LML Clothing by Halfwait exemplifies this transformation, demonstrating how a fashion brand can operate as a holistic cultural platform through editorial depth, minimalist identity, and music integration. In a future shaped by content ecosystems and narrative-driven engagement, fashion-as-media will remain central to defining brand relevance. About LML Clothing by Halfwait LML Clothing by Halfwait is an independent Australian streetwear label founded by musician and creative director Jonathan Barca. Built on minimalist design and seasonless essentials, the brand operates through a direct-to-retail wholesale model supported by transparent global manufacturing partnerships. LML Clothing integrates fashion, music, and editorial storytelling into a unified cultural ecosystem that reflects its disciplined creative ethos. Learn more Behind the brand Previous Next

LML Clothing by Halfwait is an urban streetwear brand that offers a range of men's and women's clothing and footwear.

Reach out to LML Clothing by Halfwait for stylish streetwear inquiries. Learn about our return and refund policy and get assistance today. Contact LML Clothing by Halfwait - Learn About Our Return Policy LML Clothing by Halfwait is your premier destination for trendy streetwear, offering a wide range of stylish apparel to suit your unique tastes. Our commitment to customer satisfaction ensures you receive quality service, and our return and refund policy provides peace of mind for your purchases. Feel free to contact us with any inquiries or assistance needs. At LML Clothing by Halfwait, we value your shopping experience and are here to help. Visit us in Bondi Road, Sydney, or reach out via email for more information. Remember, our return and refund policy ensures a seamless shopping experience tailored to your expectations. Learn More Customer Service Email: jonathan@lmlclothingbyhalfwait.store Locations LML Clothing by Halfwait Sydney, Australia CONTACT US WITH ANY INQUIRY Submit Thanks for submitting!

LML Clothing by Halfwait, your go-to destination for stylish Streetwear. Discover our return's policy. RETURNS POLICY Last updated August 24, 2023 Thank you for your purchase. We hope you are happy with your purchase. However, if you are not completely satisfied with your purchase for any reason, you may return it to us for a full refund or an exchange. Please see below for more information on our return policy. RETURNS All returns must be postmarked within thirty (30) days of the purchase date. All returned items must be in new and unused condition, with all original tags and labels attached. RETURN PROCESS To return an item, please email customer service at jonathan@lmlclothingbyhalfwait.store to obtain a Return Merchandise Authorization (RMA) number. After receiving a RMA number, place the item securely in its original packaging, and mail your return to the following address: LML Clothing by Halfwait Attn: Returns RMA # Sydney Olympic Park Sydney, New South Wales 2127 Australia Return shipping charges will be paid or reimbursed by us. REFUNDS After receiving your return and inspecting the condition of your item, we will process your return or exchange. Please allow at least seven (7) days from the receipt of your item to process your return or exchange. We will notify you by email when your return has been processed. EXCEPTIONS For defective or damaged products, please contact us at the contact details below to arrange a refund or exchange. QUESTIONS If you have any questions concerning our return policy, please contact us at: jonathan@lmlclothingbyhalfwait.store

LML Clothing by Halfwait have teamed up with Afterpay to provide you with flexible payment options and installments that best suit the modern shopper. HOME SHOP NOW What Our Clients Say LML CLOTHING BY HALFWAIT LML only carries clothing that is authentic and branded, made directly from the designer it is manufactured and shipped out worldwide free of any additional charges. LML Clothing ensures that all products listed come with the guaranteed highest quality in industry standards and they also strongly believe in providing the customers with products and designs that represent the Urban culture.

Discover how LML Clothing by Halfwait blends urban fashion with sustainability and authenticity. Explore our mission to inspire individuality and redefine streetwear culture. LML Clothing by Halfwait : Pioneering Sustainable Streetwear Join our mission to inspire individuality and sustainability through bold urban fashion. Shop Now Our Mission: Empowering Urban Culture with Sustainable Fashion LML Clothing by Halfwait is more than a streetwear brand, it’s a movement to redefine fashion with sustainability, individuality, and cultural connection. Launched in 2022, we blend urban aesthetics with eco-friendly practices to deliver premium streetwear, including hoodies, tees, and luxury footwear, at affordable prices. Our mission is to inspire a global community to Live My Life through bold designs and positive impact. From Rock Band to Streetwear Icon Our story began in the music industry with Halfwait, a three-piece rock band driven by creativity and passion. In early 2022, lead vocalist and guitarist Jonathan Barca transitioned this energy into fashion, founding LML Clothing by Halfwait. The name LML, meaning Live My Life, embodies our ethos of confidence and self-expression. This shift from music to streetwear allowed us to create a brand that resonates with urban culture and modern fashion enthusiasts. Journey into Wholesale Fashion LML Clothing by Halfwait quickly expanded into the wholesale fashion sector, partnering with retail stores and department stores worldwide. Our commitment to quality and affordability has made our streetwear accessible to diverse markets, delivering bold urban fashion to over 100 countries. Robust International Supply Chain We’ve built a comprehensive international supply chain network for sourcing, developing, manufacturing, warehousing, and logistics. By collaborating with certified textile professionals, we ensure efficient production and delivery of our streetwear collections, including hoodies, sweatshirts, tees, footwear, and hats, to meet global demand. Advanced B2B Platform and Partnerships Our direct online B2B platform streamlines the ordering process for retailers, integrated with leading payment gateways for seamless transactions. We’ve also partnered with top wholesale marketplaces like Faire Wholesale, Brandboom, and SeeBiz, expanding our reach and making premium streetwear accessible to buyers worldwide. Sustainability at Our Core Sustainability drives everything we do. We use eco-friendly materials like organic cotton and recycled fabrics, adhering to ethical production standards to minimise our environmental impact. Working with certified textile experts, we ensure our manufacturing processes support a cleaner, sustainable future. By choosing LML Clothing, you’re investing in high-quality streetwear that prioritises the planet. Entertainment Roots, Fashion Impact Our music industry background as Halfwait gives us a unique edge. We understand the value of building key relationships and creating a positive community impact. By combining entertainment-inspired creativity with fashion expertise, we spread our Live My Life philosophy through bold designs and collaborations with artists and influencers, fuelling the growth of the streetwear fashion culture. Shop Now Read More Join the LML Movement Embrace individuality, sustainability, and urban style with LML Clothing by Halfwait. Shop our collections, connect with our global community, and be part of the future of streetwear. Join the Movement Stay Updated with Us Subscribe Now Live In Style

LML Clothing by Halfwait is an Urban Streetwear brand for Men's and Women's Urban style clothing and footwear. LML Clothing by Halfwait was formed and established in 2022 by (Owner and Founder) Jonathan Barca a member of 3 piece international releasing Rock band called Halfwait, based in Sydney, Australia. "LML" stands for "Live My Life," a powerful mantra that encapsulates the brand's philosophy of embracing individuality, confidence, and a positive outlook on life.  SHIPPING POLICY Shipping Policy All items listed on the LML Clothing online store have worldwide shipping and delivery available along with ongoing support and tracking on all purchased items. You can always check the status of your order through your order status page, accessible from your confirmation email. A handy colour-coded timeline will tell you exactly what's happening with your order as it goes through the production process, when it's ready to be shipped and once it actually ships. While the campaign is still running, you can also use your order status page to edit your order - add or subtract order items, change sizes, or update your shipping address - all without having to contact support. Are you still missing your confirmation email? Please double check your spam folder as it may have been caught by your spam filter. If you still can't find your confirmation email after it has been resent, please contact us at support@lmlclothingbyhalfwait.store

LML Clothing by Halfwait is an Urban Streetwear brand for Men's and Women's Urban style clothing and footwear. LML Clothing by Halfwait was formed and established in 2022 by (Owner and Founder) Jonathan Barca a member of 3 piece international releasing Rock band called Halfwait, based in Sydney, Australia. "LML" stands for "Live My Life," a powerful mantra that encapsulates the brand's philosophy of embracing individuality, confidence, and a positive outlook on life.  STORE POLICY Customer Care By using our website you agree to the terms of use. We may change or update these terms so please check this page regularly. We do our best to make sure of our consistent care towards the needs of our customers and we welcome any questions that you may have to reach out to us via our support team email at support@lmlclothingbyhalfwait.store Privacy & Safety Using our website entails agreeing to the terms of use outlined in this document. It is important to familiarize yourself with these terms as they govern your access and use of our services. Please be aware that these terms may be modified or updated periodically, so we recommend checking this page regularly to stay informed about any changes. In this article, we will provide a comprehensive overview of the terms of use, including user responsibilities, data usage, dispute resolution, enforcement measures, and the importance of compliance with the agreed-upon terms. 1. Introduction to Terms of Use Overview of Agreement When you hop on our website, you’re entering into a special pact with us – the Terms of Use. It's like a friendship bracelet, but with rules instead of charms. Purpose of Terms of Use The Terms of Use are like our website's rulebook. They exist to keep things running smoothly and protect both you and us from any shenanigans. So, basically, they're like the referee in an intense game of internet browsing. 2. Understanding the Agreement Scope of Terms These terms cover everything from how you use our site to what happens if things go wonky. Think of it as a roadmap – it’ll guide you through the twists and turns of our digital realm. User Consent By using our website, you’re basically giving us a virtual high-five and agreeing to play by the rules. It's like being a guest at a party – you gotta be cool and respectful to everyone else there. 3. Updates and Changes to Terms Notification of Changes We might spruce up these terms every now and then, like giving our website a fresh coat of paint. Don’t worry, though – we'll let you know about any changes so you're not caught off guard. Acceptance of Updated Terms When we roll out updated terms, it's like getting a software update for your phone – you gotta accept it to keep things running smoothly. Just click that “I agree” button, and we're good to go! 4. User Responsibilities Account Creation and Usage Creating an account on our website is like getting a backstage pass to all the cool stuff we offer. Just remember to use it responsibly – no sneaking in friends through the back door! Data Security and Protection Your data is like your favorite pair of socks – you don’t want anyone messing with it. We’ve got security measures in place to keep your info safe, but it also helps if you keep an eye out for any funny business. 5. Privacy and Data Usage Information Collection When you use our website, we may collect certain information such as your name, email address, and browsing behavior. Rest assured, we'll handle your data with care. Data Sharing and Protection Your privacy is important to us. We won't share your personal information with third parties without your consent. We take all necessary measures to protect your data from unauthorized access. 6. Dispute Resolution Resolution Process In the unlikely event of a dispute, we aim to resolve it amicably and efficiently. Just reach out to us, and we'll work towards finding a fair solution. Arbitration Clause If disputes escalate, we may opt for arbitration to settle matters. Think of it as a civilized way to resolve disagreements without the need for courtroom drama. 7. Enforcement and Violations Enforcement Measures We take our terms of use seriously. Violations will not be taken lightly, and we reserve the right to enforce them as needed to maintain a safe and respectful online environment. Consequences of Violations If you choose to disregard our terms, there may be consequences such as restricted access or account suspension. Let's keep things harmonious by playing by the rules! 8. Conclusion and Compliance Acknowledgment of Terms By using our website, you agree to abide by these terms of use. It’s like a virtual handshake between us – let's keep this online relationship healthy and thriving. Compliance Monitoring We periodically review and update our terms to ensure they reflect our commitment to you. Your compliance is appreciated as we strive to provide you with the best online experience possible.In conclusion, understanding and adhering to the terms of use is essential for a positive user experience on our website. By recognizing your responsibilities, respecting data privacy, and following the guidelines for dispute resolution and enforcement, you contribute to a safe and effective online environment for all users. Your compliance with these terms not only protects our platform but also ensures a mutually beneficial experience for everyone involved. Thank you for your attention to these important details, and we appreciate your cooperation in upholding the terms of use. FAQ 1. Can I use the website without agreeing to the terms of use? Answer: No, agreeing to the terms of use is a prerequisite for using our website. By accessing our services, you are consenting to abide by the guidelines and conditions outlined in the terms of use. 2. How will I be notified of any changes to the terms of use? Answer: We will make every effort to notify users of any updates or changes to the terms of use through prominent notices on our website or via email communication. It is advisable to check the terms of use page regularly for any updates. 3. What happens if I violate the terms of use? Answer: In the event of a violation of the terms of use, enforcement measures may be taken, depending on the severity of the infraction. Consequences could range from warnings and account restrictions to potential legal action, as outlined in our enforcement policy. Colours We have made efforts to display accurately the colours of products that appear on the site. However, as the actual colours you see will depend on your monitor and/or other technological circumstances, We cannot and do not guarantee that your monitor's display of any colour will be accurate. Payment Methods Payment Methods • Credit / Debit Cards • PAYPAL • Stripe • Klarna

Born from music, made for the street. Discover the official music label of LML Clothing, featuring original tracks by Halfwait and LML Records artists. LML Records | The Sound of Live My Life Where fashion meets rhythm. Discover the music behind the movement. Home Our Story LML Records LML Records was born from a journey, one that started not in fashion studios or record labels, but on stage. Before LML Clothing existed, there was Halfwait, a hard-hitting, emotionally raw, three-piece rock band fronted by vocalist and guitarist Jonathan Barca. With performances that blended introspection with high-octane energy, Halfwait made waves both nationally and internationally, earning a reputation for powerful songwriting and honest storytelling. It was during this time that the mantra “Live My Life” first took shape, originally the title of a Halfwait single released in 2021, it evolved into something much larger. It became a mission, a movement, and ultimately the foundation of a new brand that would bridge music and culture in a bold new way. In 2022, following years of touring, studio work, and building creative connections across the entertainment industry, Jonathan Barca launched LML Clothing by Halfwait, a premium streetwear clothing and footwear label that embodied the same values of self-expression, resilience, and individuality that shaped his musical career. But the vision didn’t stop with clothing. As Featured On The Cultural Crossover: Where Sound Meets Style More than just a music label, LML Records is the soundtrack to the LML lifestyle, a space where fashion, rhythm, and cultural identity come together. It’s an outlet for artists, DJs, and producers to express the same energy that fuels our clothing, the freedom to live your life boldly and creatively, no matter the path. Our debut compilation, titled “Live My Life: Volume One”, celebrates that ethos. It features a powerful blend of Drum and Bass and Electro House, showcasing the talents of an evolving roster of world-class DJs, genre-pushing producers, and rising vocalists. These tracks are euphoric, high-tempo, festival-ready soundscapes built to move people, both physically and emotionally. Every song carries the spirit of Halfwait’s legacy, but reimagined for today’s dance floors, headphone listeners, and digital stages. It’s a genre-bending evolution that still holds onto the emotional authenticity of rock but speaks in the pulse of basslines and synths. Learn More Why This Matters A Movement of Expression The goal of LML Records is to empower creativity across disciplines. Fashion and music are not separate identities, they are extensions of how people express who they are. Just like our clothing invites people to wear their stories, this compilation gives artists the space to share their sound, their journey, and their cultural vision. Live My Life: Volume One” is more than a project, it’s a creative manifesto. A showcase of independent talent and collaborative energy. It amplifies the voices of artists across genres and geographies, united by the shared belief in living life with meaning and intention. As we grow, LML Records will continue to release original compilations, producer collaborations, and soundtracks tied to each LML Clothing drop, creating a synchronised lifestyle experience that exists in both sight and sound. Learn More Through LML Records, we are not just launching music, we’re building a platform. A place where creativity connects, communities form, and the art of self-expression is honoured in all its forms. Live My Life. Hear It. Wear It. Be It. Welcome to LML Records. A music label powered by fashion. A fashion brand driven by music. Both united by a single vision: to help people Live Their Life, fully, freely, and unapologetically.

Explore LML Clothing's sustainable streetwear collection. Learn how sustainability shapes our stylish, eco-friendly fashion offerings. Sustainability in Fashion: LML's Eco-Friendly Approach Home Discover LML Clothing's innovative approach to sustainability, offering eco-friendly and stylish clothing options. Our commitment to sustainable practices ensures high-quality designs that align with ethical standards. Join us in supporting a greener future with our sustainable fashion collections. Sustainability Choosing sustainable fabrics to lessen our environmental impact and uphold our commitment to high quality has been a challenging yet rewarding endeavor. We have carefully sought out recycled and organic materials that meet all the necessary criteria - being eco-friendly, long-lasting, comfortable with excellent retention - resulting in a final product that looks and feels better than ever. Above all, by opting for these materials, we are making a conscious effort to be kinder to the environment. Learn more LML Clothing by Halfwait has firmly established itself as a trusted name in the world of wholesale fashion, offering a diverse range of high-quality clothing and footwear for all occasions. As a leading clothing brand and wholesaler, LML Clothing specialises in fulfilling bulk orders, catering to the needs of businesses and retailers with its wide selection of wholesale garments and accessories. Driven by a steadfast commitment to craftsmanship and customer satisfaction, the brand has meticulously designed its top-of-the-line clothing to meet the exacting demands of its clientele, ensuring that every garment ordered is of the utmost quality. Since its inception in 2022, LML Clothing has built an extensive international network, forging long-term collaborative partnerships with the industry's foremost textile organisations. By maintaining direct connections with leading fabric suppliers and manufacturers, the brand has ensured that its production processes adhere to the highest global standards, with a strong emphasis on skilled craftsmanship. This unwavering focus on quality control and regulatory compliance has solidified LML Clothing's reputation as a reliable and trustworthy partner for wholesale apparel needs. Recognising the growing importance of sustainability, LML Clothing has made a concerted effort to incorporate eco-friendly materials into its product offerings. The brand's international sourcing team has meticulously curated a selection of recycled and organic fabrics that not only meet the necessary criteria for environmental responsibility but also deliver exceptional durability, comfort, and aesthetic appeal. By making this conscious shift towards sustainable practices, LML Clothing is not only reducing its environmental impact but also providing its wholesale partners with garments that are both visually stunning and ethically produced. Complementing its commitment to quality and sustainability, LML Clothing boasts unparalleled logistics capabilities, enabling it to efficiently fulfil order placements for its wholesale retail partners across the USA and global markets. Backed by a team of experienced professionals, the brand is dedicated to helping its clients find the perfect garments for any occasion, ensuring that their wholesale apparel needs are met with the highest standards of service and satisfaction. As one of the premier wholesale clothing manufacturing companies in the fashion industry, LML Clothing by Halfwait has earned a reputation for its exceptional design, premium quality, and competitive bulk pricing. Catering to both men's and women's clothing and footwear, the brand has emerged as one of the fastest-growing wholesale clothing distributors in the world, delivering a vast array of fashion-forward and urban-inspired designs to hundreds of bulk purchasers around the globe. “We Only Have One Home.” LML Clothing by Halfwait is not just any clothing brand, it is a sustainable development powerhouse. With a firm commitment to sustainable production processes, LML Clothing leads the industry in environmentally friendly practices. From sourcing materials to manufacturing and packaging, every step of the production journey is carefully considered to minimize ecological impact. LML Clothing sets an example for other brands in the industry, proving that sustainable practices can coexist with style and quality. By prioritizing sustainability, LML Clothing demonstrates its dedication to preserving our planet for future generations. With each collection, LML Clothing continues to push the boundaries of what's possible in sustainable fashion, showcasing innovative designs and materials. As a brand, LML Clothing understands that sustainability goes beyond just being a trend, it is a responsibility that we all share in nurturing a better world for everyone. Our Vision To create a future where fashion is not just about style, but also about responsibility. At LML Clothing by Halfwait, we envision a world where sustainable development is at the core of every production process. With our commitment to ethical practices and innovation, we aim to redefine the fashion industry and inspire a global movement towards conscious consumerism. Our vision is to lead the way in sustainable fashion by continuously pushing the boundaries of what is possible. Through our relentless pursuit of sustainability, we seek to revolutionize the way clothing is made, ensuring that every step of the production process minimizes its impact on the environment. We strive to be a beacon of hope in an industry often fraught with fast-fashion and disregard for our planet's resources. By championing transparency and education, we aim to empower individuals to make informed choices about their clothing purchases. We believe that fashion should never come at the expense of our planet or the well-being of those involved in the manufacturing process. In the future we envision, LML Clothing by Halfwait will not only be a symbol of style, but also a symbol of conscious consumerism. Our garments will not only look good, but they will also make our customers feel good about their choices. We will continue to innovate and challenge the status quo, driving a shift towards a more sustainable and ethical fashion industry. Together with our customers, partners, and stakeholders, we will create a future where fashion is a force for good. A future where clothing is not just a means of self-expression but also a catalyst for positive change. This is our vision, and we are committed to making it a reality. LEARN MORE OUR MISSION To inspire and empower individuals to make conscious fashion choices by providing sustainable clothing options that are both stylish and ethically produced. We are committed to leading the way in sustainable development within the fashion industry, constantly innovating our production processes to minimize our environmental impact. Through our clothing, we aim to raise awareness about the importance of choosing eco-friendly alternatives and contribute to a more sustainable future for the planet. Our mission is to redefine the fashion industry by proving that style and sustainability can coexist harmoniously, ultimately encouraging consumers to embrace a more responsible approach to their wardrobe choices. LEARN MORE OUR APPROACH The sourcing, development, and use of sustainable fabrics in our production. Read More LEARN MORE SOURCING The sourcing, development, and use of sustainable fabrics in our production. As a company committed to creating a more sustainable and safer environment for the future, this aspect of our mission is essential to us. From the materials we select to the manufacturing processes we employ, sustainability is at the heart of everything we do. We understand that the fashion industry has a significant impact on the environment, and we take responsibility for reducing our carbon footprint. By prioritizing sustainable fabrics, we aim to minimize waste, conserve resources, and promote ethical practices within our supply chain. Our commitment to sourcing these materials ensures that our products are not only eco-friendly but also of the highest quality. Through continuous innovation and collaboration, we strive to make sustainable fashion accessible to all. By choosing our products, you join us in our mission to create a brighter, greener future. Join us as we embark on this sustainable journey together. The Importance of Sustainable Fabrics in the Fashion Industry: Sustainable fabrics play a crucial role in revolutionizing the fashion industry. Traditionally, the fashion industry has been notorious for its negative impact on the environment, including extensive water usage, harmful chemical discharge, and excessive waste generation. However, with the increasing awareness of environmental issues, consumers are demanding more sustainable options. What Are Sustainable Fabrics? Sustainable fabrics encompass a wide range of materials that are produced using eco-friendly processes and methods. These fabrics are designed to minimize harm to the environment and promote ethical practices throughout the supply chain. There are several types of sustainable fabrics commonly used in the fashion industry, each with its unique characteristics and benefits. Organic cotton is one of the most well-known sustainable fabrics. It is grown without the use of synthetic pesticides or fertilizers, reducing the environmental impact associated with traditional cotton farming. Organic cotton is not only more sustainable but also softer and more breathable, making it a popular choice for clothing. Another popular sustainable fabric is linen, which is made from the fibers of the flax plant. Linen is known for its durability and breathability and requires fewer resources to produce compared to other fabrics. It is also biodegradable, further reducing its environmental impact. Recycled polyester is an innovative sustainable fabric made from post-consumer plastic bottles and other recycled materials. By repurposing waste materials, recycled polyester helps reduce the demand for virgin polyester production, which is resource-intensive and contributes to pollution. This fabric offers the same performance and durability as traditional polyester but with a significantly lower environmental footprint. Tencel, also known as lyocell, is a sustainable fabric made from wood pulp. The production process of Tencel is highly efficient, using less water and energy compared to other fabrics. It is also biodegradable and has excellent moisture- wicking properties, making it a popular choice for activewear and other performance garments. These are just a few examples of the many sustainable fabrics available in the market today. Benefits of Using Sustainable Fabrics in Production: Using sustainable fabrics in production offers several benefits, both for the environment and for the end consumer. By prioritizing sustainability, fashion brands can make a positive impact on the planet while also providing high-quality and ethically produced products. One of the primary benefits of using sustainable fabrics is the reduction of environmental impact. Sustainable fabrics are produced using eco-friendly processes that minimize resource consumption, water usage, and chemical discharge. This helps reduce pollution and preserve natural resources, making it a more sustainable choice compared to conventional fabrics. Additionally, sustainable fabrics are often of higher quality compared to their non-sustainable counterparts. These fabrics are carefully sourced and manufactured, ensuring that they meet strict quality standards. This means that products made from sustainable fabrics are not only durable but also comfortable and stylish. By choosing sustainable fashion, consumers can enjoy clothing that not only looks good but also lasts longer. Furthermore, using sustainable fabrics promotes ethical practices within the fashion industry. By sourcing materials from suppliers that adhere to fair trade principles and support workers' rights, brands can contribute to a more equitable and socially responsible supply chain. This helps ensure that the entire production process, from sourcing to manufacturing, is conducted in a manner that respects human rights and promotes fair wages. Overall, the benefits of using sustainable fabrics are manifold. From reducing environmental impact to offering high- quality products and supporting ethical practices, sustainable fabrics are a crucial component of the fashion industry's journey towards a more sustainable future. Commonly Used Sustainable Fabrics in the Fashion Industry The fashion industry has witnessed a significant increase in the use of sustainable fabrics in recent years. As consumers become more conscious of the environmental impact of their clothing choices, fashion brands are responding by incorporating sustainable fabrics into their collections. Here are some of the most commonly used sustainable fabrics in the industry today. 1. Organic Cotton: As mentioned earlier, organic cotton is grown without the use of synthetic pesticides or fertilizers. It is a natural and eco-friendly alternative to conventional cotton, offering similar comfort and versatility. 2. Linen: Linen is a sustainable fabric made from the flax plant. It is known for its breathability, durability, and natural texture. Linen requires less water and energy to produce compared to other fabrics, making it an ideal choice for eco-conscious consumers. 3. Recycled Polyester: Recycled polyester is made from post-consumer plastic bottles and other recycled materials. It offers the same performance and durability as traditional polyester but with a significantly lower environmental footprint. 4. Tencel/Lyocell: Tencel, also known as lyocell, is a sustainable fabric made from wood pulp. It is known for its softness, moisture-wicking properties, and biodegradability. Tencel is often used in activewear and other performance garments. 5. Hemp: Hemp is a versatile and sustainable fabric derived from the cannabis plant. It requires minimal water, pesticides, and fertilizers to grow, making it an excellent choice for eco-friendly clothing. 6. Bamboo: Bamboo fabric is made from the pulp of the bamboo plant. It is known for its softness, breathability, and antibacterial properties. Bamboo is a fast-growing and renewable resource, making it a sustainable alternative to traditional fabrics. These are just a few examples of the sustainable fabrics commonly used in the fashion industry. Each fabric offers unique characteristics and benefits, allowing brands to create eco-friendly and stylish clothing options for consumers. Our Sourcing Process for Sustainable Fabrics: Sourcing sustainable fabrics involves a careful and meticulous process to ensure that the materials used meet the desired sustainability standards. Fashion brands committed to sustainability prioritize transparency and traceability in their supply chains and work closely with suppliers who share their values. The sourcing process begins with identifying suppliers who specialize in sustainable fabrics. These suppliers are often certified and adhere to strict environmental and ethical standards. By collaborating with these suppliers, brands can ensure that the fabrics used in their production are sourced responsibly and meet the necessary sustainability criteria. Once suitable suppliers are identified, brands work closely with them to select the appropriate fabrics for their collections. This involves considering various factors such as the fabric's environmental impact, durability, comfort, and aesthetic appeal. Brands may also conduct audits and inspections to verify the suppliers' claims and ensure compliance with sustainability standards. Collaboration and communication play a crucial role throughout the sourcing process. Brands and suppliers work together to develop long-term relationships based on mutual trust and shared values. This allows for continuous improvement and innovation in sustainable fabric sourcing, ultimately leading to a more sustainable and responsible fashion industry. By prioritizing the sourcing of sustainable fabrics, fashion brands can contribute to a positive change in the industry while offering consumers eco-friendly and high-quality products. Development and Innovation in Sustainable Fabric Production: The development and innovation of sustainable fabric production are essential for the fashion industry's journey towards sustainability. As consumer demand for sustainable fashion continues to grow, brands are investing in research and development to create new and improved sustainable fabrics. One area of development is the improvement of existing sustainable fabrics. For example, organic cotton production techniques are constantly being refined to reduce water consumption and increase yields. Similarly, advancements in technology have allowed for the development of new processing methods that minimize waste and energy consumption in fabric production. Innovation also extends to the creation of entirely new sustainable fabrics. Researchers and scientists are exploring alternative fibers and materials that have a minimal environmental impact. This includes fibers made from agricultural waste, such as pineapple leaves or orange peels, as well as laboratory-grown materials like spider silk. Collaboration between fashion brands, suppliers, and research institutions is key to driving innovation in sustainable fabric production. By sharing knowledge and expertise, stakeholders can work together to develop new materials and processes that push the boundaries of sustainability in the fashion industry. As technology continues to advance, the possibilities for sustainable fabric production are expanding. The future holds great promise for the development of even more sustainable and innovative fabrics that will shape the future of fashion. How Our Company Incorporates Sustainable Fabrics in Production: At our company, sustainability is at the core of everything we do. We believe in the power of sustainable fashion to create a positive change in the industry and the world. That's why we prioritize the use of sustainable fabrics in our production processes. We begin by carefully selecting suppliers who share our commitment to sustainability. These suppliers specialize in sustainable fabrics and adhere to strict environmental and ethical standards. By working with them, we ensure that the fabrics used in our production are sourced responsibly and meet the necessary sustainability criteria. In addition to sourcing sustainable fabrics, we also prioritize waste reduction and resource conservation throughout our production processes. We implement measures to minimize fabric waste, such as pattern optimization and fabric remnants recycling. We also invest in energy-efficient machinery and technologies to reduce our energy consumption and carbon footprint. Furthermore, we collaborate with our suppliers and industry partners to drive innovation in sustainable fabric production. We participate in research and development projects aimed at creating new and improved sustainable fabrics. By staying at the forefront of sustainable fashion, we can offer our customers the latest and most eco-friendly options. Through our commitment to sustainable fabrics, we aim to provide our customers with products that are not only stylish and of the highest quality but also environmentally friendly. By choosing our products, customers can join us in our mission to create a brighter and greener future for all. LEARN MORE Partners

LML Clothing by Halfwait, your go-to destination for stylish Streetwear Terms of Service. TERMS OF SERVICE Menu 1. General. The Stripe Checkout service (“Stripe Checkout”) is technology that makes it easier for merchants on the Internet (“Merchants”) to collect payment from individuals like you. Stripe Checkout also makes it easy for you to store payment credentials, like credit cards and debit cards (“Payment Credentials”) with Stripe for use with Merchants who have chosen to use Stripe as their payment processor. 2. Using Stripe Checkout. When you check out on the website of a Merchant that has Stripe Checkout enabled, we will ask you if you’d like us to remember you. When you allow us to remember you, Stripe will store certain identifying information, such as your email address and your mobile phone number (“Stripe Credentials”), and your Payment Credentials. Information stored as part of your Payment Credentials may include information such as your name, the account number and the expiration date, as well as associated information like your billing address and shipping address. The advantage of remembering you is that it will make your checkout quicker and easier if you come back to the same website, or to any of the other Merchants that use Stripe (a “Stripe Enabled Merchant”) – this can be especially handy when you’re on a mobile device or don’t have your credit card in front of you. If you elect to allow us to remember you, Stripe will use cookies to link your web browser to your Stripe Credentials and recognize when you visit a Stripe Enabled Merchant. If you come to a Stripe Enabled Merchant and we don’t recognize you (for example, because you’ve cleared your cookies, logged out, or you’re using a different device), we will provide a way for you to identify yourself and login via your Stripe Credentials (for example, by sending you a verification code via SMS text message). While you are logged in, Stripe will give you the ability to make purchases using your stored Payment Credentials. Stripe may also allow you to make a purchase with your Payment Credentials by sending a message directly from the email address or phone number stored as your Stripe Credentials (for example, to authorize a purchase via SMS). If you send us text messages, or have us send you one, don’t forget that your carrier might charge you for that. For more information on how we use cookies, please view our Cookie Policy . 3. Stripe’s Role. Stripe Checkout enables you to store your Payment Credentials, but it doesn’t change anything else about your relationship with the Merchant you’re paying or your bank or credit card company. Stripe will, however, use reasonable efforts to keep your Payment Credentials secure. You are ultimately responsible for the purchases you make using Stripe Checkout. Also, the Merchant is the one responsible for providing you the goods or services that you purchase using Stripe Checkout, not Stripe. Stripe Checkout may display, or link to, the terms and policies that attach to a product or service sold by a Stripe Enabled Merchant. For example, Stripe Checkout may display, or link to, a Merchant’s policies with respect to returns, refunds, and exchanges. The content of any such policies is chosen by the Merchant, and Stripe does not control, or have any responsibility for, the Merchant’s compliance with the content of its policies and terms. If you believe that a Merchant has failed to comply with its terms or policies, or any other obligation imposed by applicable law, please contact the Merchant directly. 4. Your Location; Making Changes. When you allow us to remember you, we will assume that you are located in the country of your billing address, if one is provided, and otherwise the country of your phone number. If this country is incorrect, or you move countries, and you wish to continue to store your Payment Credentials with us, then you must contact us for instructions on how to delete your stored information, and create a new account that is associated with the correct country. If you want to delete your Payment Credentials, stop storing information using Stripe Checkout, or change your settings, please contact us . 5. Representations and Warranties. By using Stripe Checkout you confirm that you are at least 18 years of age and that you will not use Stripe Checkout for any fraudulent, unlawful or abusive purpose. 6. Disclaimers. Stripe Checkout, including all content, software, functions, materials, and information made available on, provided in connection with or accessible through Stripe Checkout, are provided “as is.” To the fullest extent permissible by law, Stripe), make no representation or warranty of any kind whatsoever for the services or the content, materials, information and functions made accessible by Stripe Checkout, or for any breach of security associated with the transmission of sensitive information through Stripe Checkout. To the fullest extent permissible by law, Stripe disclaims any warranty of any kind with respect to the services, noninfringement, merchantability, or being fit for a particular purpose. Stripe does not warrant that the functions contained in the services will be uninterrupted or error free. Stripe shall not be responsible for any service interruptions, including, but not limited to, system failures or other interruptions that may affect the receipt, processing, acceptance, completion or settlement of payment transactions, unless such service interruption has been caused by Stripe. 7. Limitations of Liability; Force Majeure. We do not exclude or limit in any way our liability to you where it would be unlawful to do so. This includes liability for death or personal injury caused by our negligence or the negligence of our employees, agents or representatives; for fraud or fraudulent misrepresentation. Nothing in this section or these terms will affect your statutory rights as a consumer. Except under the circumstances stated above, in no event shall Stripe be responsible or liable to you or any third party under any circumstances for any indirect, consequential, special, punitive or exemplary, damages or losses, including but not limited to damages for loss of profits, goodwill, use, data, or other intangible losses which may be incurred in connection with Stripe or the services, or any goods, services, or information purchased, received, sold, or paid for by way of the services. In addition to and without limiting any of the foregoing, Stripe shall not have any liability for any failure or delay resulting from any condition beyond the reasonable control of itself, including but not limited to governmental action or acts of terrorism, earthquake, fire, flood or other acts of God, strikes or other industrial action, power failures and Internet outages. 8. Governing Law. This Agreement is concluded in English. This Agreement and any dispute or claim arising out of or in connection with it or its subject matter or formation (including non-contractual disputes or claims) (a “Dispute”) will be governed by and construed in accordance with the laws of the Republic of Ireland. Any Dispute shall be finally resolved by the courts competent to adjudicate the Dispute. This section is without prejudice to any overriding rights which you may be entitled to in your country of residence. If you are a consumer then the courts of your country of residence may have jurisdiction to hear any dispute that may arise out of or is related to this Agreement. If you are located in the European Union, we hereby provide you, in accordance with Article 14 of EU Regulation 524/2013, with an electronic link to the Online Dispute Resolution (“ODR”) platform of the European Union. For the purposes of the same EU Regulation, we confirm that you can contact us through the following email address: notices@stripe.com , and that we do not intend to use the platform. 9. Modification of Terms of Service; Notices. We have the right to change or add to these Terms of Service at any time, solely with prospective effect, and to change, delete, discontinue, or impose conditions on use of Stripe Checkout by posting such changes on our website . We may provide you with notice via email, postings on our website , or through other reasonable means. If you are an existing Stripe Checkout user, the changes will come into effect 10 days after we post the changes to our website, and your use of Stripe Checkout more than 10 days after we publish any such changes on our website, constitutes your acceptance of the modified Terms of Service. In the event that you do not agree with any such modification, your sole and exclusive remedy is to terminate your use of Stripe Checkout. You can access a copy of the current terms of these Terms of Service on our website at any time. You can find out when these Terms of Service were last changed by checking the “Last updated” date at the top of these Terms of Service. 10. Assignment. You may not assign these Terms of Service or any rights or obligations hereunder without our prior written approval and any such attempted assignment shall be void. We may assign these Terms of Service and the rights and obligations hereunder, to any third party. Unless you terminate your use of Stripe Checkout, which you or your successor may do at any time, these Terms of Service shall be binding upon and inure to the benefit of Stripe and your successor. 11. Data. By using Stripe Checkout, you agree to the Stripe Privacy Policy , which is incorporated into and forms part of these Terms of Service. You should be aware that your data may be transferred, processed and stored outside of your country (including, if you are located in the European Union, outside of the European Union), and that your data may be subject to disclosure as required by applicable law. Stripe has implemented reCAPTCHA on Stripe Checkout. Use of reCAPTCHA is subject to the Google Privacy Policy and Terms of Service . 12. Survival. You may terminate your use of Stripe Checkout at any time by ceasing to make purchases from merchants that use Stripe Checkout. Upon termination of your use of Stripe Checkout or termination of these Terms of Service for any reason, in addition to this section, the following sections shall survive termination: Sections 5 through to 13 (inclusive). 13. Miscellaneous. Stripe’s failure to exercise or enforce any right or provision of the Terms of Service will not be considered a waiver of that right or provision. If any provision of these Terms of Service shall be adjudged by any court of competent jurisdiction to be unenforceable or invalid, that provision shall be limited or eliminated to the minimum extent necessary so that these Terms of Service shall otherwise remain in full force and effect and remain enforceable between the parties. Headings are for reference purposes only and in no way define, limit, construe or describe the scope or extent of such section. These Terms of Service, including Stripe’s policies applicable to Stripe Checkout at referenced above, constitutes the entire agreement between you and Stripe with respect to the use of Stripe Checkout. These Terms of Service are not intended and shall not be construed to create any rights or remedies in any parties other than you and Stripe, and no other person will have the ability to assert any rights as a third party beneficiary under these Terms of Service. These Terms of Service do not limit any rights that Stripe may have under trade secret, copyright, patent or other laws.